The playbook that got your business here won't get it to the next chapter.
That's where senior marketing leadership earns its place. I turn the critical growth moment into revenue you can forecast.
Trusted By
"Our pipeline is feast or famine. I can't forecast a thing."
"The playbook that got us here stopped working."
"Sales blames marketing. Marketing blames sales."
"We've tried everything and nothing sticks."
The fix isn't more activity. It's the system underneath.
Climbs, then stalls. Double the inputs, double the cost, and you hit the same ceiling.
Compounds. Build the system once and growth keeps returning. Revenue you can predict.
Demand Generation
Programs that drive qualified, predictable pipeline instead of one-off campaigns.
Go-to-Market Strategy
Positioning and execution that capture the right buyers, not just any leads.
Sales & Marketing Alignment
Two teams that blame each other turned into one compounding revenue motion.
Funnel Optimization
Conversion, velocity, and ROI so every dollar is tied to revenue you can prove.
Strategic Leadership
Senior direction with hands-on help, so the plan gets done, not just written.
ROI Optimization
Maximize every marketing dollar: cut waste, streamline what works, and deliver maximum return.
Diagnose. Design. Deploy.
Find the leaks.
Where pipeline stalls, where spend is wasted, and where sales and marketing fall out of step. A clear read on what's working, what's not, and why.
Build the system.
The architecture: positioning, demand programs, the funnel, and the shared definitions that align your teams. Strategy tied to revenue, not activity.
Put it to work and scale it.
Put the plan to work, prove it with numbers, and train your team to run it. The goal is a repeatable engine, not a dependency on me.
Three ways to bring me in. The structure follows the moment.
Fractional CMO
Monthly retainer · ongoing cadence
Weekly marketing leadership inside your business. I build, hire, train, and own the engine, not just advise. Direct work with your team, not only the founder.
Discuss FractionalStrategic Advisory
3 hrs/week cap · 3-month minimum
A weekly working session plus direction between calls. Senior judgment and light-touch guidance for teams with internal capacity who need a brain, not hands.
Discuss AdvisoryProject-Based
4 to 6 weeks · fixed scope
One outcome, documented and handed off: a GTM reset, a demand build, or a sales and marketing realignment. Clarity and a plan, no long-term commitment yet.
Discuss a ProjectStrategy with receipts.
Real outcomes that define the work, consistent across every engagement.
of new business sourced by marketing
more visible when buyers ask AI
lift in average deal size
years progressive leadership
Detailed case studies available. Let's talk →
"Her ability to bring order to complexity and align marketing directly with revenue goals was transformational. She was instrumental in turning the business to growth."
James Bruni
Managing Director, GBG
YoY win rate
YoY opportunities
ROI across digital
impressions, digital reach
An operator at the mic, not a talking head.
When I take a stage, your audience leaves with the order of operations, not hot takes.
impressions from one research campaign
outlets featured
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Frequently Asked Questions
What is a fractional CMO?+
A fractional CMO is an experienced marketing leader who runs your marketing strategy part-time, for a fraction of the cost of a full-time hire. You get senior, CMO-level leadership to set direction, build the system, and drive pipeline, without the salary, equity, and months-long search a full-time CMO requires.
What does “fractional” actually mean?+
You're getting experienced, CMO-level leadership without the cost or commitment of a full-time hire. I step in as an extension of your team to bring clarity, alignment, and forward momentum.
What does a fractional CMO cost?+
It depends on scope and engagement type, whether that's an ongoing fractional CMO seat, strategic advisory, or a single project. The model is built to give you senior leadership for a fraction of a full-time CMO, who is a major investment in salary, equity, and a long search. The fastest way to a real number is a short conversation about what you actually need.
Fractional CMO vs. marketing agency, what's the difference?+
An agency executes campaigns. A fractional CMO owns the strategy and the revenue number behind it. I sit on your side of the table, set the direction, align sales and marketing, and decide what's worth executing, then manage the team and vendors who do it. You get a leader accountable to pipeline, not a vendor accountable to deliverables.
When should a B2B SaaS company hire a fractional CMO?+
When growth has outpaced your marketing. The founder's network and early sales effort have hit a ceiling, spend is going out without a clear return, and you need a repeatable engine instead of one-off campaigns, but a full-time CMO is more cost or commitment than the stage calls for. That's the moment a fractional CMO adds the most leverage.
What does a typical engagement look like?+
Every engagement is shaped around your stage and goals. Most include:
- Ongoing strategic leadership with a consistent working cadence
- Hands-on support across demand generation and go-to-market strategy
- Close alignment with sales, operations, and leadership
- Clear reporting focused on pipeline and business impact
How do you build a predictable B2B sales pipeline?+
Predictable pipeline comes from a system, not a burst of tactics: a sharp ideal-customer profile, demand programs tied to revenue, a funnel built for conversion and velocity, and measurement that shows what's working. I build that system and hand it to your team to run, so growth keeps compounding after the engagement ends.
How do you get sales and marketing aligned?+
Misalignment is almost always a missing shared view of the ideal customer, no agreed definition of a qualified lead, and no shared view of the pipeline. I align both teams on one definition of good, one set of numbers, and one revenue motion they both own, so the finger-pointing stops and the pipeline moves.
Let's build what's next.
A short diagnostic to pressure-test your pipeline and map the system underneath it. No pitch, no pressure.